Consumers’ Lay Theories of Self-Control and Their Effect on Goal-Directed Behavior: An Investigation of the Setting and Keeping of New Year’s and Other Resolutions

نویسندگان

  • ANIRBAN MUKHOPADHYAY
  • GITA VENKATARAMANI JOHAR
  • Anirban Mukhopadhyay
  • Gita V. Johar
  • Chih-Yuan Chen
  • Rongrong Zhou
  • Daniel Ames
  • Anat Keinan
  • Nathan Novemsky
  • Michel Pham
  • Sujata Visaria
چکیده

Work in progress. Comments welcome. Please do not quote or cite.

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تاریخ انتشار 2003